oa Journal of Marketing - Defined customer segmentation - the hidden secret?
|Article Title||Defined customer segmentation - the hidden secret?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Pages||26 - 27|
|Issue||Jun / Jul 2009|
With the gradual merging of cultures and integration into a global society, it is clearer today than ever before that demographic segmentation cannot stand on its own to achieve effective and targeted marketing.
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