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oa Journal of Marketing - Defined customer segmentation - the hidden secret?

Volume 2009, Issue 06
  • ISSN : 1811-9565

 

Abstract

With the gradual merging of cultures and integration into a global society, it is clearer today than ever before that demographic segmentation cannot stand on its own to achieve effective and targeted marketing.

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/content/mfsa1/2009/06/EJC75104
2009-06-01
2017-03-24

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