oa Journal of Marketing - Of birds and beasts : ASA rulings



To start, there's been the VW Cheetah ad. But I also seem to see Labradors every time I turn on the TV - Labradors and loo paper, Labradors and cough mixture - what's next? It's got me thinking about something that a representative of the SPCA once told me - she said that in her opinion the rule about animals in advertising should be that "gratuitous use" of animals should be forbidden. Because I'm a bit of a bunny-hugger myself, my immediate instinct is to agree with this; but perhaps the idea needs closer scrutiny, especially when you think of a beautiful and educational ad such as the VW one.


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