oa Journal of Marketing - Facebook marketer's friend or foe?
|Article Title||Facebook marketer's friend or foe?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Issue||Jun / Jul 2009|
"Facebook is a culture of transparency that devalues and ignores inauthenticity. If you're afraid to show the real people behind your campaign, that's okay - but save your time and money and go somewhere beside Facebook." - Justin Smith, The Facebook Marketing Bible.
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