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oa Journal of Marketing - Marketers' cheat sheet

 

Abstract

Are people actually spending any money?


Is the gaming industry in this country reeling?
How do you convince people that going to a casino is not a complete waste of money?
Has has broad consumer behaviour changed?
Do marketers actually have any understanding of how trading conditions have changed and are they rising to the challenge?
Do frontline staff actually understand how things have changed?
How has your basic approach to marketing changed?
Is brand loyalty dead?
How will the discipline of marketing have changed once we're out of the recession?
How do you make a good media buy in the climate like this?

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/content/mfsa1/2009/06/EJC75111
2009-06-01
2016-12-09
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