1887

oa Journal of Marketing - Head to head with Grace Harding
MD Actuate

 

Abstract

Why should marketers worry about communicating with staff?


What's wrong with a bloody email?
Is the staff meeting dead?
How do you create internal staff loyalty?
Staff don't really own the brand do they?
How do you convince staff to buy in?
How on earth do you measure it?

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/content/mfsa1/2009/06/EJC75113
2009-06-01
2016-12-08
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