oa Journal of Marketing - Head to head with Grace Harding
|Article Title||Head to head with Grace Harding
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Issue||Jun / Jul 2009|
Why should marketers worry about communicating with staff?
What's wrong with a bloody email?
Is the staff meeting dead?
How do you create internal staff loyalty?
Staff don't really own the brand do they?
How do you convince staff to buy in?
How on earth do you measure it?
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