oa Journal of Marketing - What media are best at reaching the black market?
|Article Title||What media are best at reaching the black market?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Issue||Jun / Jul 2009|
Recent years have seen considerable growth in various types of outdoor advertising aimed at the black market, from taxi branding to use of giant power station cooling towers. But the consensus seems to be that radio is still tops in this arena.
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