1887

oa Journal of Marketing - Why you don't understand the black market

 

Abstract

Research done in September by TNS Research Surveys among adults in metropolitan areas of South Africa showed that those people most positive towards advertising are most likely to be younger, black, and living in Gauteng, specially Soweto. Those most negative were whites and Indians, older and English-speaking.

Loading

Article metrics loading...

/content/mfsa1/2009/06/EJC75115
2009-06-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error