oa Journal of Marketing - Why you don't understand the black market
|Article Title||Why you don't understand the black market|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Pages||12 - 13|
|Issue||Jun / Jul 2009|
Research done in September by TNS Research Surveys among adults in metropolitan areas of South Africa showed that those people most positive towards advertising are most likely to be younger, black, and living in Gauteng, specially Soweto. Those most negative were whites and Indians, older and English-speaking.
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