oa Journal of Marketing - The upside of a downturn : 5 strong voices
Former president of Personnel Laboratories Inc, King Whitney Jr, was quoted in the Wall Street Journal on 7 June 1967 as saying; "Change has considerable psychological impact on the human mind. To the fearful it is threatening as it means things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better."
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