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oa Journal of Marketing - Thank heavens for the recession, we can get back to normal again! : 5 strong voices

 

Abstract

All this recession stuff is seriously getting to me. Anyone able to use Microsoft Word is writing about surviving the recession and coining phrases left right and centre; longevity is the new luxury, recession proof your brand ... you get the picture!

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/content/mfsa1/2009/06/EJC75118
2009-06-01
2016-12-09
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