1887

oa Journal of Marketing - Thank heavens for the recession, we can get back to normal again! : 5 strong voices

Volume 2009, Issue 06
  • ISSN : 1811-9565

 

Abstract

All this recession stuff is seriously getting to me. Anyone able to use Microsoft Word is writing about surviving the recession and coining phrases left right and centre; longevity is the new luxury, recession proof your brand ... you get the picture!

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/content/mfsa1/2009/06/EJC75118
2009-06-01
2017-07-27

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