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oa Journal of Marketing - Clients don't give a cow's pat : 5 strong voices

 

Abstract

I have spent many a wasted year, in my various agency roles, developing and presenting credentials that were at pains to define what line we were - were we an above-the-line, below-the-line, through-the-line, before-the-line or behind-the-line, advertising agency? Or were we in fact that absolute holy of holy grails - an INTEGRATED agency?

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/content/mfsa1/2009/06/EJC75119
2009-06-01
2016-12-08
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