oa Journal of Marketing - Clients don't give a cow's pat : 5 strong voices
|Article Title||Clients don't give a cow's pat : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2009|
|Issue||Jun / Jul 2009|
I have spent many a wasted year, in my various agency roles, developing and presenting credentials that were at pains to define what line we were - were we an above-the-line, below-the-line, through-the-line, before-the-line or behind-the-line, advertising agency? Or were we in fact that absolute holy of holy grails - an INTEGRATED agency?
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