oa Journal of Marketing - Spud learns to market



Four years ago, Rambo was a Stallone character, Spud was a favourite Irish food and Fatty was an unfortunate nickname. Now, the characters of John van de Ruit's bestselling series have become as much a part of the South African literary canon as Jock of the Bushveld; particularly as they take once more to the page in the penultimate book in the series, .


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