oa Journal of Marketing - Spud learns to market
|Article Title||Spud learns to market|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2009|
|Issue||Aug / Sep 2009|
Four years ago, Rambo was a Stallone character, Spud was a favourite Irish food and Fatty was an unfortunate nickname. Now, the characters of John van de Ruit's bestselling series have become as much a part of the South African literary canon as Jock of the Bushveld; particularly as they take once more to the page in the penultimate book in the series, Spud : Learning to Fly.
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