oa Journal of Marketing - SMS competitions : are they one big rip-off?



"Angelina Jolie's boyfriend is : A - Brad Pitt. B - Elvis Presley. C - Fred Flintstone. SMS the letter of the correct answer to 12345 - and win a plasma TV!" Most of us have, at some time or another, been tempted to flex our thumbs and text through those no-brainer answers in the naive hope of hitting the jackpot. But many of these premium-rated SMS competitions are not as innocent as they seem.


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