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oa Journal of Marketing - Head to head with Noah Greenhill head of Marketing JSE

 

Abstract

Why does the JSE need to market itself?


The JSE is a business like any other business in South Africa with marketing objectives and competitive pressures. We are a multi-platform exchange with four different markets : equities, equity derivatives, commodity derivatives and interest rate products. We also sell exchange-generated information, which we package to suit client needs. In all of these divisions, we are constantly innovating - there are always new products to launch and existing products to market.

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/content/mfsa1/2009/08/EJC74577
2009-08-01
2016-12-03
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