oa Journal of Marketing - Head to head with Noah Greenhill head of Marketing JSE
|Article Title||Head to head with Noah Greenhill head of Marketing JSE|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2009|
|Issue||Aug / Sep 2009|
Why does the JSE need to market itself?
The JSE is a business like any other business in South Africa with marketing objectives and competitive pressures. We are a multi-platform exchange with four different markets : equities, equity derivatives, commodity derivatives and interest rate products. We also sell exchange-generated information, which we package to suit client needs. In all of these divisions, we are constantly innovating - there are always new products to launch and existing products to market.
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