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oa Journal of Marketing - A shift is not a brand revolution : 5 strong voices

 

Abstract

I remain concerned with the incongruence between the emergence of relatively new images of female black consumers and the persistence of stereotypical images in advertising that fail to reflect the diversity and complexity of this group.

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/content/mfsa1/2009/08/EJC74584
2009-08-01
2016-12-08
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