oa Journal of Marketing - A shift is not a brand revolution : 5 strong voices
|Article Title||A shift is not a brand revolution : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2009|
|Issue||Aug / Sep 2009|
I remain concerned with the incongruence between the emergence of relatively new images of female black consumers and the persistence of stereotypical images in advertising that fail to reflect the diversity and complexity of this group.
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