oa Journal of Marketing - Brand citizenship : 5 strong voices
|Article Title||Brand citizenship : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Derick De Jongh|
|Publication Date||Aug 2009|
|Issue||Aug / Sep 2009|
They say that it's better to give than to receive - not a concept that's foremost on the minds of companies that are accustomed to placing their needs (in most cases financial in nature) above all else and unfortunately at a price society usually will have to pay at some point in the future.
Article metrics loading...