oa Journal of Marketing - Brand citizenship : 5 strong voices

Volume 2009, Issue 08
  • ISSN : 1811-9565



They say that it's better to give than to receive - not a concept that's foremost on the minds of companies that are accustomed to placing their needs (in most cases financial in nature) above all else and unfortunately at a price society usually will have to pay at some point in the future.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error