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oa Journal of Marketing - The perils of 2010 marketing : world cup warnings

 

Abstract

As we approach - finally - the reality of the 2010 FIFA World Cup, the temptation for marketers to hop on the band wagon and associate their products with the World Cup is overwhelming.

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/content/mfsa1/2010/02/EJC74858
2010-02-01
2016-12-03
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