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oa Journal of Marketing - New interactive out-of-home media platform : special survey

 

Abstract

The EMVELO RECYCLEBANK is a smart incentive-based recycling and interactive out-of-home, green media platform that is located close to the point of sale. It is designed to drive consumer traffic into the participating retail outlets.

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/content/mfsa1/2010/02/EJC74859
2010-02-01
2016-12-04
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