oa Journal of Marketing - New interactive out-of-home media platform : special survey
|Article Title||New interactive out-of-home media platform : special survey|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
The EMVELO RECYCLEBANK is a smart incentive-based recycling and interactive out-of-home, green media platform that is located close to the point of sale. It is designed to drive consumer traffic into the participating retail outlets.
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