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oa Journal of Marketing - Youth marketing : world cup secrets

 

Abstract

With the largest sports event rapidly approaching the South African shores, we brace ourselves for a "once in a lifetime" encounter. An experience that should reach all South Africans, including the colossal 52% of our population that is under the age of 25.

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/content/mfsa1/2010/02/EJC74861
2010-02-01
2016-12-07
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