oa Journal of Marketing - Youth marketing : world cup secrets
|Article Title||Youth marketing : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
With the largest sports event rapidly approaching the South African shores, we brace ourselves for a "once in a lifetime" encounter. An experience that should reach all South Africans, including the colossal 52% of our population that is under the age of 25.
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