1887

oa Journal of Marketing - Youth marketing : world cup secrets

Volume 2010, Issue 02
  • ISSN : 1811-9565

 

Abstract

With the largest sports event rapidly approaching the South African shores, we brace ourselves for a "once in a lifetime" encounter. An experience that should reach all South Africans, including the colossal 52% of our population that is under the age of 25.

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/content/mfsa1/2010/02/EJC74861
2010-02-01
2017-04-26

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