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oa Journal of Marketing - Sponsorship : world cup secrets

 

Abstract

When FIFA secretary-general Jerome Valcke announced that sponsorship fees for the 2010 World Cup were to be increased dramatically from the previous event, sceptics, already pondering South Africa's ability to host a successful event, queried the wisdom of this decision.

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/content/mfsa1/2010/02/EJC74862
2010-02-01
2016-12-03
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