oa Journal of Marketing - Sponsorship : world cup secrets
|Article Title||Sponsorship : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
When FIFA secretary-general Jerome Valcke announced that sponsorship fees for the 2010 World Cup were to be increased dramatically from the previous event, sceptics, already pondering South Africa's ability to host a successful event, queried the wisdom of this decision.
Article metrics loading...