oa Journal of Marketing - Retail : world cup secrets
|Article Title||Retail : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
I love the supermarkets and cash and carry stores that sell great brands to thousands of customers each day. But who really recognises these stores as mediums, places where you as a brand owner can tell your story over and over by connecting the dots in everything you do?
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