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oa Journal of Marketing - Radio : world cup secrets

 

Abstract

The 2010 FIFA World Cup is going to present interesting opportunities and challenges for Radio Stations. For the period 1 June to about 31 July, South Africa is going to be totally soccer crazy, and the primary talk will be around the matches and the tournament.

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/content/mfsa1/2010/02/EJC74865
2010-02-01
2016-12-07
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