oa Journal of Marketing - Radio : world cup secrets
|Article Title||Radio : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
The 2010 FIFA World Cup is going to present interesting opportunities and challenges for Radio Stations. For the period 1 June to about 31 July, South Africa is going to be totally soccer crazy, and the primary talk will be around the matches and the tournament.
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