1887

oa Journal of Marketing - Out of home : world cup secrets

 

Abstract

The massive influx of foreign visitors to South Africa for the 2010 World Cup is indeed a massive opportunity for marketers. With the proliferation of media and messages at this time, however, where you choose to place your message becomes of the utmost importance.

Loading

Article metrics loading...

/content/mfsa1/2010/02/EJC74867
2010-02-01
2016-12-05
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error