oa Journal of Marketing - Out of home : world cup secrets
|Article Title||Out of home : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
The massive influx of foreign visitors to South Africa for the 2010 World Cup is indeed a massive opportunity for marketers. With the proliferation of media and messages at this time, however, where you choose to place your message becomes of the utmost importance.
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