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oa Journal of Marketing - Online media : world cup secrets

 

Abstract

As brands jostle to get a slice of the World Cup action, reputation management will come into its own. Today's customers use technology to access information and to communicate their dissatisfaction - or, indeed, satisfaction - instantly.

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/content/mfsa1/2010/02/EJC74868
2010-02-01
2016-12-03
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