oa Journal of Marketing - Online media : world cup secrets
|Article Title||Online media : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
As brands jostle to get a slice of the World Cup action, reputation management will come into its own. Today's customers use technology to access information and to communicate their dissatisfaction - or, indeed, satisfaction - instantly.
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