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oa Journal of Marketing - Newspapers : world cup secrets

 

Abstract

There are problems with the coming World Cup extravaganza. Firstly, it's very far away from your European / Asian / South American soccer fan. And secondly, SA is being punished by many newspapers and TV stations over there.

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/content/mfsa1/2010/02/EJC74869
2010-02-01
2016-12-06
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