oa Journal of Marketing - Newspapers : world cup secrets
|Article Title||Newspapers : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Deon Du Plessis|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
There are problems with the coming World Cup extravaganza. Firstly, it's very far away from your European / Asian / South American soccer fan. And secondly, SA is being punished by many newspapers and TV stations over there.
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