oa Journal of Marketing - Mobile : world cup secrets

Volume 2010, Issue 02
  • ISSN : 1811-9565



It's become somewhat of a cliché to talk about the overwhelming growth of the mobile web. There are more mobile phones than cars in the world. More than half the world's population has cellphones. South Africa has easily double the amount of mobile web users to traditional web users, and this on a medium much younger.

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