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oa Journal of Marketing - Marketing : world cup secrets

 

Abstract

With billions invested in this year's Africa sports spectacular, inquiring minds will be looking at the host country's effectiveness in shaping Nation Brand perceptions and using the global football extravaganza to optimize its image and appeal worldwide.

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/content/mfsa1/2010/02/EJC74871
2010-02-01
2016-12-03
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