oa Journal of Marketing - Marketing : world cup secrets
|Article Title||Marketing : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
With billions invested in this year's Africa sports spectacular, inquiring minds will be looking at the host country's effectiveness in shaping Nation Brand perceptions and using the global football extravaganza to optimize its image and appeal worldwide.
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