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oa Journal of Marketing - Employee engagement : world cup secrets

Volume 2010, Issue 02
  • ISSN : 1811-9565

 

Abstract

It is no trade secret that the soccer metaphor has been one of the most overused as a corporate theme for goal setting, team building and performance standards in decades past.

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/content/mfsa1/2010/02/EJC74872
2010-02-01
2017-07-25

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