oa Journal of Marketing - Digital : world cup secrets
|Article Title||Digital : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
The key question, as with any Digital Marketing, is to ask who your audience is. The World Cup will open the doors for many local brands to engage with international audiences instead of just their local customer base.
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