oa Journal of Marketing - Direct marketing : world cup secrets
|Article Title||Direct marketing : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
During this frenetic media time, a brand should not use traditional direct methods to acquire customers. The proliferation of junk mail via all channels will escalate and be ignored, resulting in failed campaigns.
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