oa Journal of Marketing - Branding : world cup secrets
|Article Title||Branding : world cup secrets|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems.
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