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oa Journal of Marketing - Branding : world cup secrets

 

Abstract

World Cup fever has hit South African households with a vengeance. Everyone is aware that the biggest soccer tournament in the world is less than 140 days away. The opportunities for companies are endless, or so it seems.

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/content/mfsa1/2010/02/EJC74876
2010-02-01
2016-12-06
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