oa Journal of Marketing - How well has 2010 been marketed? : in-depth
|Article Title||How well has 2010 been marketed? : in-depth|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Pages||16 - 18|
|Issue||Feb / Mar 2010|
The Journal picks the brain of FNB brand director and marketing stalwart, Derek Carstens, about the challenges, opportunities and what to expect in the lead up to the 2010 FIFA World Cup.
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