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oa Journal of Marketing - How well has 2010 been marketed? : in-depth

 

Abstract

picks the brain of FNB brand director and marketing stalwart, Derek Carstens, about the challenges, opportunities and what to expect in the lead up to the 2010 FIFA World Cup.

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/content/mfsa1/2010/02/EJC74878
2010-02-01
2016-12-08
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