oa Journal of Marketing - What to look out for during the World Cup
|Article Title||What to look out for during the World Cup|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
Cash is king. In the media world, it commands coverage. Big spenders get the column inches. It might not seem fair, but it's the way things work.
Article metrics loading...