oa Journal of Marketing - Marketer's cheat sheet
|Article Title||Marketer's cheat sheet|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
This is a massive event that touches most people (our potential customers) around the world and in our key markets with significant and effective brand resonance. We call this a pinnacle sporting event and we have full rights across all FIFA property.
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