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oa Journal of Marketing - Marketer's cheat sheet

 

Abstract

This is a massive event that touches most people (our potential customers) around the world and in our key markets with significant and effective brand resonance. We call this a pinnacle sporting event and we have full rights across all FIFA property.

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/content/mfsa1/2010/02/EJC74882
2010-02-01
2016-12-06
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