oa Journal of Marketing - Gordon Muller - make sure your brand can say "I was there"! : 5 strong voices

Volume 2010, Issue 02
  • ISSN : 1811-9565



We're standing in the changeroom. The stadium is full and the crowd is beginning to shaya iVuvizela. It's World Cup 2010 and we are all about to run onto the pitch. But you can't Diski without a game plan. What are we going to do when we get out there and the game begins?

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