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oa Journal of Marketing - Terry Volkwyn - creating programming and sales buzz : 5 strong voices

 

Abstract

The FIFA 2010 World Cup is the biggest sporting event to be staged on the African continent and it is happening now. 2010 will and must leave a legacy and marketers have a major role to play. Our content - on and off the football field - must portray that we are capable of hosting world-class events.

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/content/mfsa1/2010/02/EJC74887
2010-02-01
2016-12-05
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