oa Journal of Marketing - Terry Volkwyn - creating programming and sales buzz : 5 strong voices
|Article Title||Terry Volkwyn - creating programming and sales buzz : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
The FIFA 2010 World Cup is the biggest sporting event to be staged on the African continent and it is happening now. 2010 will and must leave a legacy and marketers have a major role to play. Our content - on and off the football field - must portray that we are capable of hosting world-class events.
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