1887

oa Journal of Marketing - Gary Bailey - is your company ready for 2010? : 5 strong voices

 

Abstract

If you're not into sports and don't know what a vuvuzela is, it may be easy to dismiss the FIFA 2010 World Cup as just another hyped up event. On closer inspection, though, it's easy to see how this tournament has the potential to positively impact every single South African.

Loading

Article metrics loading...

/content/mfsa1/2010/02/EJC74888
2010-02-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error