oa Journal of Marketing - Gary Bailey - is your company ready for 2010? : 5 strong voices
|Article Title||Gary Bailey - is your company ready for 2010? : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2010|
|Issue||Feb / Mar 2010|
If you're not into sports and don't know what a vuvuzela is, it may be easy to dismiss the FIFA 2010 World Cup as just another hyped up event. On closer inspection, though, it's easy to see how this tournament has the potential to positively impact every single South African.
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