oa Journal of Marketing - The pneumatic soap star and the failed endorsement : foxtrot oscar
|Article Title||The pneumatic soap star and the failed endorsement : foxtrot oscar|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2010|
|Issue||Apr / May 2010|
A regular column in which leading South African marketing and advertising personalities tell us the truth about their business.
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