oa Journal of Marketing - Provides home for individual direct marketers : DMASA's 121Club

Volume 2010, Issue 04
  • ISSN : 1811-9565



The Direct Marketing Association of South Africa's 121Club has received hundreds of applications for membership just one month after launching. The 121Club gives individual direct marketers the opportunity to join a professional industry association in their individual capacities, but still enjoy the benefits afforded to corporate members.

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