1887

oa Journal of Marketing - Cut out the Jargon : brand essence

 

Abstract

A recent edition of a British marketing magazine headlined an editorial: 'Lets cut out the jargon to get more of us on board' and highlighted the fact that 'our community' could lose out in dealings with other business sectors due to the 'language difference'. Put another way, it was making the point that if standards are being drawn up by government or international bodies to establish levels of competency, everyone involved needs to be compliant irrespective of language.

Loading

Article metrics loading...

/content/mfsa1/2010/04/EJC74412
2010-04-01
2016-12-04
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error