oa Journal of Marketing - What the hell is mobile marketing? : mobile marketing
|Article Title||What the hell is mobile marketing? : mobile marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2010|
|Pages||24 - 25|
|Issue||Apr / May 2010|
''Mobizines issued by some of the local newspapers as good examples of professional mobile content services and the kinds of mass medium mobisites that could be targeted by marketers''.
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