oa Journal of Marketing - Shopping habits of South Africans : ROOTS 2010
|Article Title||Shopping habits of South Africans : ROOTS 2010|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2010|
|Pages||22 - 23|
|Issue||Apr / May 2010|
ROOTS 2010 has a mountain of information from its research determining what purchase decision makers (PDM) read, buy, how they spend their time and where they shop. Beginning in May 2009 this research has seen over 25 000 PDMs across 105 communities being interviewed - covering South Africa's landscape in every province.
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