oa Journal of Marketing - Is Toyota's brand cracking : global auto crisis
|Article Title||Is Toyota's brand cracking : global auto crisis|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Apr 2010|
|Pages||12 - 14|
|Issue||Apr / May 2010|
Scarcely had it assumed the mantle of the world's largest automotive company than Toyota had to stare down its worst crisis in its history: the recall of millions of vehicles for sticky accelerator pedals.
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