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oa Journal of Marketing - Is Toyota's brand cracking : global auto crisis

 

Abstract

Scarcely had it assumed the mantle of the world's largest automotive company than Toyota had to stare down its worst crisis in its history: the recall of millions of vehicles for sticky accelerator pedals.

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/content/mfsa1/2010/04/EJC74420
2010-04-01
2016-12-08
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