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oa Journal of Marketing - Head to head with Dr Michelle Potgieter - LG Electronics South Africa

 

Abstract

In your green campaign how effective has the appointment been of green ambassadors?


By appointing Matthew Booth is this a way of tapping into the 2010 soccer theme?
How important is the marketing of the green angle for LG?
How innovative did you have to become in marketing during last year's recession?
Has your marketing strategy changed as we emerge from this economic downturn?

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/content/mfsa1/2010/04/EJC74422
2010-04-01
2016-12-06
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