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oa Journal of Marketing - Marketers - cheat sheet Angie Burton, ABSA : 5 strong voices

 

Abstract

What is the future of the banking industry in SA?


Is innovation key to growth and sustainability? How do you add excitement and fresh ideas to an industry that is traditionally conservative and stiff?
What about future business? Do you market to kids? How do you get them to bank with ABSA?
ABSA is a big sponsor of sports and the arts. Why?
Right now everyone's attention is on World Cup 2010. What marketing opportunities are there for banks after 2010?

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/content/mfsa1/2010/04/EJC74423
2010-04-01
2016-12-08
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