oa Journal of Marketing - Sandile Mkhasibe - ready, set, re-activate! : 5 strong voices



And this is where a specialist Brand Activation agency - not an Advertising Agency - comes in. The agency and all stakeholders (client, consumer, strategist, marketing department, sales team, etc.) sitting around the table, torturing the brand, its positioning - its reason for being - and no one leaves the room until a simple, compelling strategy that reconnects the consumer to the brand again, is born. A strategy that rebuilds the emotional connection. But most importantly, one that is results-driven.


Article metrics loading...

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error