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oa Journal of Marketing - Omar Essack - scarce attention - how do I get a piece of it? : 5 strong voices

 

Abstract

With scarce consumer attention and ever expanding media to further fragment it, radio has to push the boundaries, constantly reinvent itself and take risks if it is to survive. Ultimately, who wins? The winners will be the stations that provide what the audience wants and can't find anywhere else!

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/content/mfsa1/2010/04/EJC74426
2010-04-01
2016-12-04
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