oa Journal of Marketing - Letter to the editor : we've got mail
|Article Title||Letter to the editor : we've got mail|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Chris De Villiers|
|Publication Date||Apr 2010|
|Issue||Apr / May 2010|
I respond to the letter concerning the activities of the Marketing Association, published in the January/February edition of the magazine. We welcome constructive criticism as input to stakeholder requirements from the Association that acts as the voice of marketers.
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