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oa Journal of Marketing - CRM : nurturing interaction with the client : journal breakfast

Volume 2010, Issue 06
  • ISSN : 1811-9565

 

Abstract

Customer Relationship Management (CRM) will only nurture one's interaction with clients if it is part of a broader strategy driven from top management down to the employees.

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/content/mfsa1/2010/06/EJC75131
2010-06-01
2017-01-20

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