oa Journal of Marketing - Sponsorship : journal breakfasts
|Article Title||Sponsorship : journal breakfasts|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2010|
|Issue||Jun / Jul 2010|
With sponsorship officially defined as the aligning of one's brand to an event, programme or project for a fee, the five panellists agreed that while sponsoring continues to be one of the fastest growing mediums in the marketing mix, sponsoring without a strategic plan is pointless.
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