1887

oa Journal of Marketing - Listen up : what is with radio advertising : selling radio

Volume 2010, Issue 06
  • ISSN : 1811-9565

 

Abstract

There's so much of it happening, yet it still has a 'poor cousin' status in the industry. How do we give this shabbily-attired relative a makeover?

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/content/mfsa1/2010/06/EJC75138
2010-06-01
2017-09-21

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