oa Journal of Marketing - Listen up : what is with radio advertising : selling radio
|Article Title||Listen up : what is with radio advertising : selling radio|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2010|
|Issue||Jun / Jul 2010|
There's so much of it happening, yet it still has a 'poor cousin' status in the industry. How do we give this shabbily-attired relative a makeover?
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